Alternate Publishing Routes

I don't know about you, but I learn a lot by reading Publishers' Lunch from Publishers Marketplace. Today, for example, I learned of two alternate routes to getting published (as opposed to the traditional way of writing a book, trying to make it better, attract an agent, get a publisher to buy it, and then crossing your fingers). One way, it seems, is to be the daughter of the worst president in the history of the country. Jenna Bush has apparently attracted attention for a book she hasn't even written yet. Sheesh.

Or, considerably more creatively, you could serialize your book on your own website, as Bill Stephens has done with his novel, Horizons Past, which looks like it might actually be good. I'm at least going to give it a try, which I'm NOT going to do with Jenna's book.