I've been thinking about bookstore appearances lately, and have started to schedule them for the publication of my book. It's hard, though, especially with a book published by a small press. I suppose I've been looking for excuses NOT to do signings and readings at stores, but then I saw this post by mystery writer Austin Camacho. Good advice, I think.
Check out Book Signings -- More Harm than Good?. (The blog appears have other good tips as well, so look around.)