Thursday, April 09, 2009

Best Face Forward: Building a Website

I recently participated in a seminar on book marketing. It was useful, in large part because it put together in an organized fashion bits and pieces and ideas that I'd heard or thought of before. Now I feel that I can be a bit more systematic in my approach, and I've begun doing a little each day to prepare for my book's launch in September.

I definitely knew that I needed a website and I had a good idea of what needed to go into that website. So I already had purchased the domain name and had some ideas of what I thought the site should look like. With the seminar behind me, I've begun now to build that site, something I mentioned today in my Facebook Status Update. Poet Sandra Beasley, a friend from Sewanee, notice the update and commented that she had just blogged on the subject. Indeed, she had: Where I'm Going, Where I've Been. And Sandra makes some very useful observations about what works and what doesn't in a writer's website. I can't say I disagree with anything she's saying there, and I whole-heartedly agree with a lot of it.

So, what to expect from mine? It won't be white text on a black background, but there may be a little light text on a darker background. Not much though. The main focus will be the book cover, and some of the colors and images from the cover will be repeated throughout. I think that will look nice. I'm not a big fan of pictures of me, but I'll include at least the headshot on the bio page, and since Sandra notes she likes to see an "action" photo from a reading or signing, I may try to do something along those lines, too. I'm planning a brief excerpt, and a Q&A, and I'll do my very best to keep my scheduled appearances page up to date and relevant.

I'm working on this now and may launch it in the next week or so. Any suggestions? Requests?


Gay Degani said...

Good luck with your new site and your book. I look forward to both. Now I'm going to hop over to the link you shared about Where you've been, etc. Thanks.

Fence said...

Sounds like you have a good start, for me (and I have 4+ sites) the domain is half the battle. I am currently building a new site for online fence purchases, as well as the multiple sites I have for fence contracting.

While I enjoy the build up initially, it gets to be tiresome and tedious after I begin to nitpick and get too worried about it.

Most of all, I enjoy a site that is "clean", and although not all of mine are, I am working to clean them from all the clutter.

Best of luck to you,