WEbook

Interesting article in The Washington Post about a new publishing venture, WEbook:

WEbook, which launched last week, invites writers, editors, topic experts and anyone else who has something to say to put their virtual pens together to work on literary projects. If the finished works get high marks from the site's members, WEbook publishes hard copies and sells them through online booksellers such as Amazon.com and retail stores including Barnes & Noble. Some books can also be read via mobile phones or in e-book format.

I'm not convinced this is serious or sustainable. It sounds gimmicky and maybe even fun, but I wonder just exactly who will be attracted to the collaborative process it offers?